Fernando Moreno's Crime

A research project on Interactive Cinema


A man kills another man. But who are they, and why do events take such a course? Meaning is in the eye of the beholder and now is on his fingers too. This short fiction is the flagship of a scientific project on interactive filmmaking.

“A car drives fast through the dry gravel of Los Andes countryside. His driver, Fernando, has a gun and is determined to kill a man.”

Fernando could be a hitman or an avenger, a family man or a lone ranger. His intentions and destiny are defined by the interactions of the spectator, or user, in this film.

This short film was written and directed by Pablo Núñez Palma, and it was part of a research project on interactive cinema and co-construction carried by the Faculty of Engineering at the Catholic University of Chile. The results of this research were published in the prestigious journal ACM Magazine.

Hello, I’m Pablo, creator of Third Eye Media.

I believe that storytelling is the most powerful tool to spread ideas, gather communities and spark action. That’s why I created Third Eye Media: to tell stories that inspire positive change.

After more than 10 years in the creative industries, I have often witnessed the process of an idea becoming a story and the enormous impact that such transformation brings along.

I have spent my life crafting audiovisual stories. I have worked as a film director, photographer, scriptwriter, story consultant, copywriter and communication strategist for independent films, organizations and entrepreneurs. With Third Eye Media, I wish to put all my knowledge and experience at the service of growing our collective awareness, improve our consumption culture and create a better world.

You may have something meaningful to share. Maybe it is a valuable idea at the forefront of your research field, or an event that aims to raise societal awareness, or perhaps a new product that promotes eco-friendly behaviour among consumers. In either case, you care about people, and you are proud of doing work that contributes to a better, healthier, more conscious and sustainable world.

If this resonates with you, I am glad we have connected. And I would love to help distil your message into meaningful media content.

The role of Third Eye Media is to tell stories that connect people, build communities around good causes, improve our culture, destroy old stereotypes, and support a more genuine and authentic perception of who we are.

Are you working on a project that aligns with our vision? Or perhaps are you a researcher or creative professional (designer, coder, marketeer, etc.) who would like to join our network?

Send me a message. I am curious to know what you are up to.