De Meditatietuin

Lockdown Campaign

Storyline

In early 2020 COVID-19 hit The Netherlands. Businesses and sports centres had to close. Some people lost their jobs and others had to work from home. Third Eye Media worked with the urban retreat centre Meditatietuin in writing, producing and distributing a series of branded meditation videos that helped them stay connected with their community to lighten the distresses of lockdown.

We built the campaign around a series of three free videos delivered via email after a successful newsletter subscription. The videos consist of three different kinds of guided meditations offered by Meditatietuin teachers (mindfulness, voicing and chi-kung). 

 

They make a sincere invitation to the Meditatietuin community to stay connected while also positioning the brand as an authority in meditation, regardless of specific practices.

 

The campaign took place on Facebook and Instagram. We created unique teasers and promoted them as advertisements. De Meditatietuin’s email list increased by more than double.

Hello, I’m Pablo, creator of Third Eye Media.

I believe that storytelling is the most powerful tool to spread ideas, gather communities and spark action. That’s why I created Third Eye Media: to tell stories that inspire positive change.

After more than 10 years in the creative industries, I have often witnessed the process of an idea becoming a story and the enormous impact that such transformation brings along.

I have spent my life crafting audiovisual stories. I have worked as a film director, photographer, scriptwriter, story consultant, copywriter and communication strategist for independent films, organizations and entrepreneurs. With Third Eye Media, I wish to put all my knowledge and experience at the service of growing our collective awareness, improve our consumption culture and create a better world.

You may have something meaningful to share. Maybe it is a valuable idea at the forefront of your research field, or an event that aims to raise societal awareness, or perhaps a new product that promotes eco-friendly behaviour among consumers. In either case, you care about people, and you are proud of doing work that contributes to a better, healthier, more conscious and sustainable world.

If this resonates with you, I am glad we have connected. And I would love to help distil your message into meaningful media content.

The role of Third Eye Media is to tell stories that connect people, build communities around good causes, improve our culture, destroy old stereotypes, and support a more genuine and authentic perception of who we are.

Are you working on a project that aligns with our vision? Or perhaps are you a researcher or creative professional (designer, coder, marketeer, etc.) who would like to join our network?

Send me a message. I am curious to know what you are up to.

Sincerely,

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