People as much as organisations are often concerned about looking different from the rest. This is no wonder. If you have something valuable to share, you certainly want to stand out.
The good news is that you don’t need to come up with “out of the blue” ideas every time you want to make yourself visible. More important than that is to have a sense of identity, to know your values, and be open to expanding your vision.
Don’t get us wrong, we love bold ideas and trendy colours, but that’s just cosmetics. If you really want to dress to impress, you first need to look within, have a good idea of what drives you and understand that there are many cool outfits you could wear, but only a few that you will feel comfortable using more than once.
It may sound like a tautology, even a cliché, but it is a darn fact: no one can do better than you in being you.
So instead of copying trends, focus on being you and get better at it. There is nothing more original than that.
It doesn’t matter where what or how. If you are reading this, it’s because there is something you want to show or communicate.
Is it a story you want to film? a piece of academic insight that needs to engage a broader audience? an original approach to therapy? or a new product to release?
Understand that your message is the tip of an iceberg, and that iceberg is called research.
You are always doing research; you may just not be aware of that.
Research is your project’s base camp, a place for growth, a melting pot for new ideas and a reference point to examine the lawfulness of your communications.
Third Eye Media can help you to identify your research and use it as a source to create meaningful content.
Third Eye Media believes that the future is being created by each of us living on this planet. You don’t need to be a rocket scientist or a corporation’s CEO to shape the future. Our daily choices are already doing that for us.
The things you buy, the ideas you spread, the way you communicate. Everything you do -and don’t do- influences the culture around you.
On a larger scale, your actions affect your community. They can promote awareness, higher living standards and demand for more sustainable products, services and industries. They affect the economy and government policies. They nudge the future.
Third Eye Media wants to help you see how your work contributes to a better future. Together we can find the best way to bring that message to the community you wish to reach.
Either you are an individual or an organisation, understanding the meaning of your work has a lot to do with acknowledging where you come from in life.
You may not see it clearly, or you may not want to see it. But the less you embrace it, the more it will hunt you back.
Sometimes the word “past” makes us believe that it doesn’t need attention. What’s passed is past, and there’s no use in spending time to bring it back.
If this kind of thought resonates with you, then replace the word “past” with the word “roots”.
Roots are always there, underground. They are not hidden; they are just not visible to the naked eye. But if you stand next to a big tree, you will quickly notice their grounding presence.
In fact, the larger the tree, the stronger its roots.
The same goes for humans, both individually and in groups. The stronger your roots, the bigger you can grow.
Third Eye Media can help you connect to those roots and see how they can make your story more cohesive and coherent.
There is a common misunderstanding among businesses that a brand is the look and feel of the story you want to tell.
But having an impressive logo, a trendy colour palette, and a conspicuous tone of voice only helps if they match up to your promise.
Yes, your promise.
It doesn’t matter if your story is about being the best coffee brewer in town or writing the most engaging screenplays, teaching insightful yoga lessons or providing the most knowledgeable think tank training. In all cases, you are selling a promise.
And that promise is the core of your brand.
Not the logo, not the photos, not the website. Those are all byproducts of your promise.
In Third Eye Media we use design thinking techniques to inquire into your brand identity and evaluate what kind of content serves best to either highlight or refine your promise, so you can engage with your community in a more meaningful way.
Archaeologists all over the world agree that the oldest expressions of human culture are footprints of stories.
Cave paintings, sacred hunting tools, musical instruments, ceremonial hearths. These objects were part of rituals, cosmogonies, and spiritual beliefs. They prove to us today that humans have always been storytellers.
Data may impress, arguments may convince and call to actions may persuade. But stories do something even more powerful: they create beliefs.
And beliefs create communities.
Using their tools, primitive hunters would risk their lives to capture prey, to then offer them to their gods. The whole community would celebrate this with music, fire and dance.
We see something very similar today. Stories about the challenges, struggles and successes in the pursuit of a plausible cause inspire people. Sharing them creates hope, belief, unity, and an excellent reason to celebrate.
Stories position the human being in a constellation of meaning. They make us feel unique, singular, and at the same time part of a larger community.
Third Eye Media is all about storytelling. We create content that shed lights on the narrative behind your vision, your motivations and your purpose.
Let’s tell stories for a positive change.
Hello, I’m Pablo, creator of Third Eye Media.
I believe that storytelling is the most powerful tool to spread ideas, gather communities and spark action. That’s why I created Third Eye Media: to tell stories that inspire positive change.
After more than 10 years in the creative industries, I have often witnessed the process of an idea becoming a story and the enormous impact that such transformation brings along.
I have spent my life crafting audiovisual stories. I have worked as a film director, photographer, scriptwriter, story consultant, copywriter and communication strategist for independent films, organizations and entrepreneurs. With Third Eye Media, I wish to put all my knowledge and experience at the service of growing our collective awareness, improve our consumption culture and create a better world.
You may have something meaningful to share. Maybe it is a valuable idea at the forefront of your research field, or an event that aims to raise societal awareness, or perhaps a new product that promotes eco-friendly behaviour among consumers. In either case, you care about people, and you are proud of doing work that contributes to a better, healthier, more conscious and sustainable world.
If this resonates with you, I am glad we have connected. And I would love to help distil your message into meaningful media content.
The role of Third Eye Media is to tell stories that connect people, build communities around good causes, improve our culture, destroy old stereotypes, and support a more genuine and authentic perception of who we are.
Are you working on a project that aligns with our vision? Or perhaps are you a researcher or creative professional (designer, coder, marketeer, etc.) who would like to join our network?
Send me a message. I am curious to know what you are up to.